Grow false rosemary in full sun, on dry sand that drains, and skip extra water once the roots are in. False rosemary is Conradina canescens.

Give it full sun, dry sand, and room to spread 2 to 4 feet
| Factor | Recommended | Avoid |
|---|---|---|
| Light | Full sun | Do not plant it in shade |
| Water | Water a new shrub until the roots take, then skip extra water | Do not keep the sand wet |
| Soil | Dry sand that drains | Do not plant it in damp loam or a wet hole |
| Size | 2 to 5 feet tall and 2 to 4 feet wide | Do not crowd the mound |
False rosemary wants full sun and a hole of dry sand that stays dry after rain. Water a new shrub through the first dry weeks, then ease off; an established plant takes missed water better than soggy sand. [1] False Rosemary is a spreading evergreen mound about 2 to 5 feet tall and 2 to 4 feet wide, with needle-like gray-green leaves that smell minty when you crush them. [2] Once the roots are in, skip extra water and skip rich compost that stays wet. Wet sand and later shade are the usual reasons this shrub declines. Lavender to white two-lipped flowers can run from spring into fall.
How much sun does false rosemary need?
Give it full sun. Shade after it is planted is one of the main reasons the mound thins and fails.
How often do I water false rosemary?
Water a new shrub until the roots take. Then skip extra water. Wet sand around the roots is the primary cause of rot.
How big does false rosemary grow?
A mature mound is about 2 to 5 feet tall and about 2 to 4 feet wide. Leave that room so the shrub can fill in.
Is false rosemary drought tolerant?
Yes, once the roots are in. Water a new shrub through the first dry weeks, then skip extra water except in a long drought.
When does false rosemary bloom?
The two-lipped flowers usually run from spring into fall, and they can keep going in a warm year.
What does a false rosemary plant smell like?
Crush a leaf and you get a mint smell. The shrub looks like kitchen rosemary, but it is not a cooking herb.
Where does false rosemary grow in Florida?
It is a Gulf Coast and Florida Panhandle sandhill shrub. Plant it in full sun on dry sand, not in a wet, shady bed.
Plant a nursery shrub, and keep it off the first dune
Buy a nursery plant in a 4-inch or quart pot if you can find one. Slide the root ball out and set it at the same depth it sat in the pot, in dry sand that drains.
- Plant a nursery shrub from a 4-inch or quart pot. Do not dig a wild plant from a dune. [3]
- Slide the root ball out. Set it at the same depth it sat in the pot, in dry sand that drains. Leave 2 to 4 feet so the mound can fill in.
- Water it in, then skip extra water once new growth shows.
- Keep a new nursery plant off the first dune line, where wind and salt spray hit the foliage. Once it is set, coastal sand is fine; a tender pot plant is not ready for that spray.
How do I plant false rosemary?
Use a nursery shrub in a 4-inch or quart pot. Slide the root ball out, set it at the same depth it sat in the pot, and keep a new plant off the first dune line.
Pinch after you plant
Pinch the tips after you plant, or within a week, so the shrub branches instead of staying one skinny stem. Do that while it is in active growth. Do not shear it like a kitchen-rosemary hedge.
- Pinch the growing tips after planting, or within a week, to start side branches.
- Leave the mound through winter. Cut only dead wood then.
Root a 4-inch cutting in pine bark
The usual way to start a new shrub is a tip cutting. Seedlings may appear later in bare sand, but there is no reliable home seed recipe. Do not root this plant in a glass of water the way kitchen rosemary is often started.
- Take a 4-inch nonbranched tip during the growing season and strip the leaves from the bottom half inch.
- Stick it a half inch to three-quarters inch deep in pine bark or another mix that drains. Rooting hormone helps, but a clean cut in bark that drains still works.
- Keep the mix barely moist under a mist, or in a bright spot out of standing water, for 3 to 4 weeks until roots form, then water by hand for another 2 to 3 weeks.
- Move it to a 4-inch or quart pot after the roots fill the cell, and pinch the tips so it branches before it goes in the ground.
Can I grow false rosemary from a cutting?
Yes. Take a 4-inch tip cutting, strip the bottom half inch of leaves, stick it in pine bark that drains, and wait 3 to 4 weeks for roots.
Not kitchen rosemary — and not Florida rosemary
Kitchen rosemary is a Mediterranean herb grown for cooking. If the tag says rosemary, Tuscan Blue, or a potted Christmas-tree rosemary, read How to Grow Sage.
Florida rosemary is Ceratiola, a sandhill shrub with tiny yellow-brown flowers, not this mint-family mound. If the tag says Florida rosemary or sand heath, read How to Grow Florida Rosemary. Coastal rosemary is Westringia, an Australian hedge. If the tag says coastal rosemary or Mundi, read How to Grow Coastal Rosemary. A low calamint mound sold as lesser calamint is How to Grow Calamint; an old Calamintha canescens name on a tag is this Conradina shrub, not calamint. [4] Do not eat false rosemary as an herb substitute.
Is false rosemary the same as kitchen rosemary?
No. False rosemary is a native mint-family shrub. Kitchen rosemary is a cooking herb in the sage group.
Is false rosemary the same as Florida rosemary?
No. Florida rosemary is Ceratiola, a sandhill shrub. False rosemary is Conradina canescens.
What is the difference between false rosemary and Conradina?
There is not a second plant. False rosemary is the common name for Conradina canescens.
Is false rosemary edible?
No. It is an ornamental native shrub. Grow kitchen rosemary if you want leaves for cooking.
If the sand stays wet, move the shrub to a hole that drains, and skip extra water once the roots are in.
FAQ
Can I grow false rosemary in a pot?
A 4-inch or quart pot is how the shrub is sold, not a houseplant. Keep it outdoors in full sun, in sand that drains. Indoor rosemary in a pot is the kitchen herb.
Is there more than one kind of false rosemary?
Conradina canescens is the plant here. Extra shop names such as wild rosemary and gray rosemary are the same shrub, not a second type.
Can I grow false rosemary from seed?
Seedlings can appear in bare sand around a parent plant. There is no reliable home seed recipe, so start a cutting if you want a second shrub.
Will false rosemary come back after fire?
A hot fire kills the shrub. New plants come from seed in the sand, not from the old stump.
Recommended plants
References
- [1] NC State Extension -
https://plants.ces.ncsu.edu/plants/conradina-canescens/ - [2] UF/IFAS Escambia County -
https://blogs.ifas.ufl.edu/escambiaco/2017/03/30/native-shrub-option-for-sandy-soils/ - [3] UF/IFAS -
https://ask.ifas.ufl.edu/publication/SG167 - [4] Florida Wildflower Foundation -
https://www.flawildflowers.org/flower-friday-conradina-canescens/
More first-season notes by plant are gathered in How to Grow Guides.
Updated: Reviewed by Bosquelle Editors

